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Autocasión

YouTube or how to increase the user's interest in your brand by 706.02%

1Autocasión - "What you need, when you need it"

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Autocasión is a leader in the provision of services for the purchase and sale of second-hand vehicles, as well as a reference in the publishing sector of motor vehicle information. At Marketalia we worked with them to help them in the repositioning of their brand in the market, increasing the interest in the brand by 706.2%.

2Challenge - Promote the brand on the Internet and associate it with its new corporate values

Autocasión was carrying out important changes not only in the design of its web logo, but in the proposal of values and services offered, to improve and increase brand recognition in the market.

Thanks to the synergie between the branding campaigns that provided visualizations and impressions and the performance that provided visits, we were able to segment the audience, impacting the right people at the right time.

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3Strategy - Campaign on YouTube

We set ourselves the challenge of demonstrating the effectiveness of YouTube in campaigns to generate branding. The strategy was divided into two phases, a first phase of obtaining information and a second phase of optimization based on data.

First phase: Obtaining information

YouTube True View campaign was combined with Brand Lift Survey actions to obtain information about users interested in the brand. In addition, an A/B test was carried out with two creative proposals to let them see which was the most effective in visualization and conversion rate.

With YouTube View in Stream we pay only when the video plays more than 30 seconds, so we get a low cost, and thanks to the Brand Lift Survey actions that allowed us to survey the users and get answers in real time.

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Second phase: Optimization
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The actions carried out in the first phase, gave us the necessary tools to set up a campaign very focused on objectives, with a segmentation and limitation so fine tuned that it made it possible to make the most of every euro invested, making the campaign a success.

4
Results

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The optimization based on the data collected, made the Cost for Viewing the ads served was only €0.03 getting more than 3 million impressions and 1 million views.

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Statistics
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of the visualizations are of the complete video

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clicks on the ad

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increment in brand awareness

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increment in brand interest

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